New Nike shoes not only feel the burn, they measure it

Fresh into retirement, former Olympic gymnast Shawn Johnson has a new high-tech tool from one of her sponsors to transition her from training for competition to training for life.

So do other fitness buffs.

Nike has introduced its first Nike+ digitally enabled training shoes, the Lunar Hyperworkout+ for women and the LunarTR1+ for men. For $220 and $235, respectively, the buyer gets a pair of shoes plus a virtual coach that, via pressure sensors built into the foot bed, can measure the wearer’s steps per second, vertical jump and energy burned. The shoe collects 250 data points of foot movement then, through wireless technology, translates the metrics to the wearer’s phone.

The wearer downloads the Nike+ Training mobile app and can select from a series of 10- to 15-minute workouts, including the Perfect 10 drill pack led by Johnson. Demonstrated on the phone screen, the programs combine short, intense workouts with gamelike challenges and offer real-time stats, motivation and feedback to the user.

Users can see their ranking among friends and compete to top the Leaderboard.

There’s also a Nike+ Basketball equivalent (the Hyperdunk+ shoes, $250) with a Track My Game mode and a Showcase mode, which allows players to record a dunk and superimpose their live data on the video, which can then be shared on social media.

Other Nike-sponsored athletes such as tennis star Rafael Nadal and track star Allyson Felix created drill packs oriented to the demands of their sports.

For a 24/7 progress report that includes upper body output, there’s the Nike+ FuelBand ($149), a wristband that tracks everyday movement. It tallies time, calories, steps and a proprietary metric, NikeFuel, which uses algorithms based on oxygen kinetics to award equal scoring for the same activity regardless of body type or gender. Each day the wearer can set a goal for activity and, as she approaches it, the band’s series of 20 LED lights go from red to green.

Kristi Yamaguchi launching activewear

Olympic gold medalist Kristi Yamaguchi plans to launch a limited-edition line of women’s activewear, Tsu.ya, at select Lord &Taylor stores  in September.

Named after her grandmother (and her own middle name), the 18-piece line includes yoga pants, leggings, jackets and tops designed to go from workout to workday to weekend.

“It came from a place I am in my life right now as a busy, active woman and mom, and trying to find something that’s going to work for my everyday life and not seeing it out there,” said Yamaguchi, who has two daughters, ages 6 and 8. “I wanted to be comfortable and wanted something functional where if I’m going to work out, I can work out, but if I wanted to run errands, I can. You’re seeing women more and more these days wearing activewear all day. That’s what it embodies.”

A portion of sales will go to her Always Dream Foundation, focused on early childhood literacy.

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